Comments on: Global music sales keep falling, pretty much everywhere Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 By: Chris G. Mon, 11 May 2009 14:05:29 +0000 With file sharing virtually shut down for the last 2 years, what we see in music is what consumers have been saying all along. Piracy is not killing the music industry, its’ own greed and contempt for the audience is. A good, genuine product at a reasonable price tailored for a broad audience has always been the backbone of any marketing plan. People are tird of lip-syncing, scandolous,foul-mouthed, talentless pop stars and tone deaf, ego-centric, musically challenged hip hop performers being force fed them. Too much record company marketing resource is being wasted on the packaging and distribution of these faux acts and not enough on genuine talent. Case in point: country music artists are consistently among the top sellers on the billboard charts. They don’t lip sync, most actually play an instrument, it sounds like music, and they’re not considered main stream. The industry is too busy telling us what we want to hear and not busy enough listening to their audience, or to their own product for that matter.