Steve Ballmer’s “awesome” new Ford hybrid

May 26, 2009

Times are tough for car makers, so Ford’s CEO Alan Mulally is going the extra mile by delivering cars to customers himself.

Unfortunately you have to be CEO of a very large company to qualify. Here’s Microsoft’s Steve Ballmer taking possession of his new Ford Fusion Hybrid at the software company’s Seattle-area campus.

 
“This is awesome!” Ballmer declared, before climbing into the car for a quick seminar on how it works. He didn’t seem too interested in the fuel consumption figures, but said his wife insisted on a hybrid.

The car was the millionth with Ford’s SYNC system — powered by Microsoft technology — which allows you to control a phone and play music with voice commands. So people in the back seat can embarrass you by shouting “Play Abba”.

The high-octane double-act of Ballmer and Mulally — CEO pitch-men par excellence — seals an interesting alliance between Seattle and Detroit. Ford’s Mulally lived in the Seattle area in his 30-plus years at Boeing’s nearby commercial plane operations, while Ballmer’s father — who raised his family in and around Detroit — was a long-time Ford employee, starting in the company’s financing unit in 1950.

4 comments

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The Ford Fusion hybrid is a nice car and its closer to a midsize,than a Prius III, however Im not paying $8000 more for a Fusion — than a Prius III which gets average 50mpg! Thats just way too much sorry.I will purchase a hyrbrid from Ford when they start selling a HONDA HYBRID FIT type hybrid and at a drive out price of 19k :)I think they can and will compete but how many years more it will take them to develop and competitively price a compact/hatch hybrid is anyones guess.

Ridiculous. What is the reasoning behind giving a new car to one of the richest men in America when the average worker is lucky to still have a job. Another example of why the American automotive industry is in so much trouble. Irresponsibility and greed starts at the highest levels and is fully condoned by our political leadership and the media.I guess this falls into the ballpark of what might be called a publicity stunt, but given the state of our economy, I fail to see the humor.

Posted by D. B. | Report as abusive

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I think that the ford fusion is a nice car, but I do not see it competing with the prius because of the cost. The prius is far more superior.

The Fusion Hybrid is beautiful. Can’t say the same for the Prius & Fit.

Posted by Awesome_Fusion | Report as abusive