What do analysts want from E3? How about a PS3 price-cut…

June 1, 2009

This week marks the kick off the video game industry’s biggest event – Electronic Entertainment Expo, better known as E3, which opens on Tuesday in Los Angeles. Usually this is where the best new consoles and multi-level games make their debuts with all the attendant excitement and drama.

But this year the beaten-up economy might have more of a starring role as we note in our preview here.  As the economy splutters along, video game sales are doing okay; they’re up 13 percent in the fiscal year to $28.7 billion, according to Hudson Square Research. However, to keep that going in the year ahead analysts suggest that price cuts on some of game consoles might be in order. Actually that would be just one game console: Sony’s Playstation 3, currently priced around $400. As Billy Pidgeon, analyst at Game Changer Research said:

The thing that would really boost the industry in this traditionally slow period would be a Sony price cut, That would really help right now.

This year’s event also hopes to return to its glory days by throwing open its doors to the public again after two years experimenting with an insiders-only approach.  The show, which once drew crowds of nearly 80,000, downsized to 5,000. But insiders are not so sure that worked. According to Yves Guillemot, chief executive of France’s Ubisoft Entertainment :

In the last two or three years it was almost a nonevent. We think it will be a major event — the show has to be big. We want to attract more and more talent from all the other industries (so) they can see what is happening now.

Keep an eye on:

  • From Tonight Conan O’Brien tries to fill Leno’s boots. (NYTimes)
  • Sony’s catalog music now available on eMusic (NY Times)
  • DoJ sides with Cablevision in network DVR case (Reuters)

(Photo of Playstation 3 controller/Reuters)


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Personally, I’d like to see Sony, MS, and Nintendo, start castrating industry analysts who think they run the gaming industry. Considering Sony has stated…numerous times, ad-nauseum, ad-infinitum that no price cut will be happening at E3. And considering anyone who actually takes a look at the PS3 exclusive launch pipeline, will notice that there’s really nothing coming at E3…one might premuse (gasp), that they’re actually going to wait until a really monstrous AAA title (GT5? GoWIII? perhaps?) is ready to launch. Until such a time as A) 45nm process has begun in wide circulation, and B) There’s a major AAA title, only then do I forsee a price cut. I’m guessing holidays of 2009.

Until then, get a job, and pay for the hardware. It’s more than worth it.


Posted by Mornelithe | Report as abusive

No analyst wants a PS3 Price cut at E3. Only you do (referring the writer of the article).

Sony has announced already that the price of PS3 will not change at E3.

My guess is that it will drop in the fall.

I just wish that people will leave Sony alone about the price cut already. The only reason why the Xbox drop the price it was because it needed a bust in sales and it was THREE years old at the time.

The PS3 was only TWO Years old at the time that the xbox dropped it’s price.

My guess then and now is that the PS3 will drop it’s price close to the time that it turns three.

GET OFF SONY’S #*!T% about the price cut already.

Posted by VinTheDean | Report as abusive

So… when’s Sony gonna drop the price on the PS3? 😉

Posted by Lee | Report as abusive

People calling for a Playstation 3 price cut have to compare its features to that of the other similar systems. I really like the XBOX 360, but it just doesnt have the add ons that the Playstation 3 has, namely a Blu-Ray player. And really the only fair comparison would be to the XBOX 360 because the Wii is a totally new class of system. One problem with a higher price and the availablity of newer games on the PS2, is that people are buying more PS2 systems and games than they are PS3 systems and games. The PS2 currently is selling more than the PS3, but the XBOX 360 is still beating them both.

Posted by Evan | Report as abusive

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Posted by What do analysts want from E3? How about a PS3 price-cut… – Reuters Blogs | News From America | Report as abusive

A Blu-Ray player isn’t worth the extra $200 a PS3 costs, especially if you have a 1080p up-converting DVD player.

I’ve got a Wii and a Q9450 with dual HD4850s. I can buy a PC game for the same or better price than a PS3 game, get better game selection, and get far, far better graphics.

So, if Sony wants to keep their overpriced box at $399, its just another reason not to buy it. Not counting the Yellow Light of Death, too.

Posted by Henry | Report as abusive


Apples and oranges. Lets’ be honest, your PC costs a lot more than the PS3. I’m a PC guy too, so I get that and also prefer it, but your argument doesn’t really hold water. If you hadn’t paid good $$$ for an upper range PC, your argument might hold water. Also, I have a hard time agreeing that PC titles provide a better selection… maybe better quality overall, but not necessarily more titles.

Posted by Mitch | Report as abusive