What do analysts want from E3? How about a PS3 price-cut…
This week marks the kick off the video game industry’s biggest event – Electronic Entertainment Expo, better known as E3, which opens on Tuesday in Los Angeles. Usually this is where the best new consoles and multi-level games make their debuts with all the attendant excitement and drama.
But this year the beaten-up economy might have more of a starring role as we note in our preview here. As the economy splutters along, video game sales are doing okay; they’re up 13 percent in the fiscal year to $28.7 billion, according to Hudson Square Research. However, to keep that going in the year ahead analysts suggest that price cuts on some of game consoles might be in order. Actually that would be just one game console: Sony’s Playstation 3, currently priced around $400. As Billy Pidgeon, analyst at Game Changer Research said:
The thing that would really boost the industry in this traditionally slow period would be a Sony price cut, That would really help right now.
This year’s event also hopes to return to its glory days by throwing open its doors to the public again after two years experimenting with an insiders-only approach. The show, which once drew crowds of nearly 80,000, downsized to 5,000. But insiders are not so sure that worked. According to Yves Guillemot, chief executive of France’s Ubisoft Entertainment :
In the last two or three years it was almost a nonevent. We think it will be a major event — the show has to be big. We want to attract more and more talent from all the other industries (so) they can see what is happening now.
Keep an eye on:
- From Tonight Conan O’Brien tries to fill Leno’s boots. (NYTimes)
- Sony’s catalog music now available on eMusic (NY Times)
- DoJ sides with Cablevision in network DVR case (Reuters)
(Photo of Playstation 3 controller/Reuters)