As GM files for bankruptcy, Madison Ave gets to work
“This is not about going out of business. This is about getting down to business.”
So says the latest advertisement from General Motors, which hit the automaker’s web site and YouTube just hours after it filed for bankruptcy protection.
The theme is reinvention (“General Motors needs to start over to get stronger”) and it is the first glimpse of what the folks over at the Interpublic Group agencies that work on GM have planned post-bankruptcy.
Keep an eye on:
- Microsoft offered a look into a future where the Xbox 360 console is the centerpiece of any living room (Reuters)
- DirecTV Chief Executive Chase Carey may be headed back to News Corp (Reuters)
- Lions Gate Entertainment posted a wider-than-expected fourth-quarter loss (Reuters)