Facebook crushes MySpace in minutes, but lags on video
Facebook won the bragging rights to being the world’s largest social network site last year, based on the worldwide number of unique visitors to its site.
But what about some of the other metrics that advertisers care about?
When it comes to “engagement,” that is how much time people are actually spending on a site, Facebook is making big gains. In April, the total number of minutes spent on the site in the US surged a whopping 700 percent from April 2008, to 13.8 billion minutes.
By contrast, MySpace saw total minutes on its site decrease 31 percent year-over-year in April to roughly 5 billion minutes.
Facebook’s jump in total minutes was no doubt helped by the increase in the sheer number of people joining the service in the past year – unique US visitors to Facebook increased 217 percent year-over-year in April according to Nielsen.
But even taking the larger audience into account, Facebook is keeping people engaged longer. The average Facebook user in the US spent 3 hours and 14 minutes on the site in April, up 152 percent from the 1 hour and 17 minute average at the same time a year earlier, according to Nielsen.
When it comes to watching videos on a social network though, MySpace is still king.
Nielsen said that the average US MySpace visitors spent 38.8 minutes watching video on the site in April, compared to 11.2 minutes on Facebook.
And while Facebook streamed 41.5 million videos to its users in April, that’s a pittance compared to the Web’s top video destinations like YouTube and Hulu.com, which streamed 5.5 billion videos and 373 million videos in April respectively.