First Bing ad airs tonight
Microsoft launches the first wave of the publicity campaign for its new search engine Bing tonight, with a prime time ad linking the recent financial chaos with small animals tapping on keyboards. At least that’s what it looks like:
The reasoning is questionable, but Microsoft won’t care as long as it gets people talking about its new product — which is fully available from today at www.bing.com — and ultimately gets them to utter the word ‘bing’ as a verb.
The first spot, made by ad agency JWT, is called ‘Manifesto’ and will hit in the middle of top shows such as CSI:NY tonight.