Comments on: Bearish signs for ad spending http://blogs.reuters.com/mediafile/2009/06/10/bearish-signs-for-ad-spending/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: Jonathan Lang http://blogs.reuters.com/mediafile/2009/06/10/bearish-signs-for-ad-spending/#comment-360128 Tue, 16 Jun 2009 19:59:43 +0000 http://blogs.reuters.com/mediafile/?p=17320#comment-360128 There are reasons to remain optimistic about spending. Take NBC’s revamp of its prime time lineup. The move of Leno to primetime is incredibly savy, and could attract viewers in local markets that are usually tuned in to 10 o’clock news. While format is announced, rumors are pegging the show as rife with topical material in the vein of a “Daily Show” with less snark. I saw KSL Media’s David Sklaver talking about this on Bloomberg TV:

http://www.kslmedia.com/press_bloomberg. php

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