Conan O’Brien plans to chip away at Intel — again

June 25, 2009

Who says lightning never strikes twice? Conan O’Brien, famous for finding humor in the mundane, is set to revisit Intel Corp on Thursday’s “The Tonight Show” — two years after the talk-show host devised a memorable 2007 skit spoofing the Silicon Valley chipmaker.

An Intel spokeswoman declined to talk about the details but said the upcoming segment was part of a broader Intel sponsorship of O’Brien’s new show on NBC. O’Brien took over the Burbank, California-based show from Jay Leno on June 1.

Financial details of the sponsorship weren’t disclosed by Intel, which noted that “this partnership leverages O’Brien’s unique ability to humorously convey to his viewers Intel’s unique personality, cutting-edge technology and futuristic innovations.”

Not to mention all the bunny-suited engineers and office workers toiling anonymously in a sea of cubicles at Intel’s Santa Clara, California headquarters.

When O’Brien last visited Intel as host of NBC’s New York-based “Late Night with Conan O’Brien,” he joined a group of second-graders on a field trip at the site and asked them, “Can you say ‘cubicle’? Can you say ‘confined space’? Can you say ‘lifeless environment?'”

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