http://blogs.reuters.com/mediafile/2009/07/01/is-your-newsroom-ready-for-the-future/ Where media and technology meet Wed, 19 Jun 2013 11:23:56 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://blogs.reuters.com/mediafile/2009/07/01/is-your-newsroom-ready-for-the-future/comment-page-1/#comment-361115 Joe Tarrer Fri, 10 Jul 2009 21:06:03 +0000 http://blogs.reuters.com/mediafile/?p=17656#comment-361115 Some 30-40 years ago I attend a newspaper conference in Houston, and among other things, we listened to a presentation from a consulting firm on reader desires. Then several minutes later two editors told the audience what the readers wanted.Maybe you're asking the wrong people for a solution. Some 30-40 years ago I attend a newspaper conference in Houston, and among other things, we listened to a presentation from a consulting firm on reader desires. Then several minutes later two editors told the audience what the readers wanted.Maybe you’re asking the wrong people for a solution.

]]> http://blogs.reuters.com/mediafile/2009/07/01/is-your-newsroom-ready-for-the-future/comment-page-1/#comment-360798 Bill Thu, 02 Jul 2009 01:23:08 +0000 http://blogs.reuters.com/mediafile/?p=17656#comment-360798 It is a great discussion and I like that the general message is that news sources need to begin asking what people actually want and what particular news sources can provide better than anyone else. Too often recently most major news sources, including especially local news papers, have reverted to mainly providing what I consider "general" news. By this I mean national and international news that is presumed to be of "general" concern. General news, however, can be found anywhere. It is time for journalists to radically reconnect with their audience as particular and local and to seek to address very specific concerns. There are some other great discussions and interviews with and amongst top journalists at http://www.ourblook.com/component/option,com_sectionex/Itemid,200076/id,8/view,category/#catid69 which I have also found useful on these issues. It is a great discussion and I like that the general message is that news sources need to begin asking what people actually want and what particular news sources can provide better than anyone else. Too often recently most major news sources, including especially local news papers, have reverted to mainly providing what I consider “general” news. By this I mean national and international news that is presumed to be of “general” concern. General news, however, can be found anywhere. It is time for journalists to radically reconnect with their audience as particular and local and to seek to address very specific concerns. There are some other great discussions and interviews with and amongst top journalists at http://www.ourblook.com/component/option  ,com_sectionex/Itemid,200076/id,8/view, category/#catid69 which I have also found useful on these issues.

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