Sun Valley’s giants add a King: LeBron

July 7, 2009

LeBron James may not have won the NBA championship, but “King James” may certainly score at the annual gathering of media industry movers and shakers, Allen & Co’s retreat in the affluent mountain resort town of Sun Valley, Idaho this week.

James is expected to attend, joining moguls such Rupert Murdoch, Sumner Redstone, Barry Diller and other bigwig CEO’s, as well as relative newcomers such as Facebook’s Mark Zuckerberg and Twitter’s Evan Williams.

Along with enjoying relaxing activities such as yoga and knitting, the attendees may make big deals, or partnerships, and like every other media outlet, we will be on the prowl for bits of info, since the event is closed to the press (except for some A-listers, such as the New Yorker’s Ken Auletta.)

For some it may be hard to relax with the harsh realities of the industry still looming: the global recession, shrinking advertising sales and fears that the Internet is hurting traditional media.

What we’d love to see: a relaxing pickup basketball game with LeBron and a bunch of moguls. Perhaps it would be more fair if it were LeBron alone VS a bunch of moguls.

Keep an eye on:

  • Telefonica wins exclusive European Palm Pre deals (Reuters)
  • Huge crowd seen for star-packed Michael jackson memorial (Reuters)
  • How can YouTube survive? (The Independent)
  • New York Times looks to cut back cellphone use for savings (The New York Observer)

(Photo:Flikr)

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