MediaFile

Good days for cable TV

July 16, 2009

A year ago, the big story around Emmy nominations was the acclaim showered on cable programs like “Mad Men” and “Damages.” A quick glance at today’s nominations indicates little has changed.

Just look at the best drama category, where Fox’s “House” and ABC’s “Lost” will face stiff competition from cable’s “Big Love” (HBO), “Mad Men” (AMC), “Damages” (FX), and “Breaking Bad” (AMC).

While the Emmy awards aren’t everything — ratings are still the holy grail — they certainly don’t hurt. Particularly when it comes to cable networks, which have built a reputation for developing more sophisticated, bolder programs than the broadcast counterparts.

While ABC, NBC, CBS and Fox are under heavy pressure from advertisers (and their corporate parents) to show immediate results, the cable networks can take more care with their programs. After all, they draw some revenue from carriage deals and subscriptions, which buys shows like “Breaking Bad” some time to develop.

That seems to be paying dividends — and not only when it comes to awards. While broadcast TV advertising rates are still at a sizable premium to cable, most advertising executives say the gap is shrinking. Couple that with carriage fees and a generally lower cost structure and you see why TV executives like NBC Universal’s Jeff Zucker spend so much time talking up their cable assets.

Keep an eye on:

  • Google will be under the spotlight when it reports second quarter earnings later today. How much of a toll has the downturn in advertising and the competition from Microsoft taken on the web leader? (Reuters)
  • Speaking of Microsoft, its share of the U.S. market increased in June as it rolled out Bing (Reuters). And its not just focussed on search and Google — the company plans to open some retail stores “right next door” to those of Apple Inc. (Reuters)
  • Don’t get too comfortable watching your favorite TV show on the web with only a few commercials. Media companies are pressing ahead with plans to put more ads in web videos. (Wall Street Journal)
Comments
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AMAZING!! 30 ROCK DOESNT EVEN SHOW UP IN THE NIELSEN TV RATINGS TOP 20 FOR THE SEASON OR FOR THE WEEK AND IT GETS 22 NOMINATIONS?

LAST YEAR “30 ROCK” RANKED 119th ON NIELSEN FOR THE YEAR AND TIED WITH AMERICA’S MOST WANTED IN RATINGS.

IS ANYONE EVEN WATCHING IT?

I GUESS IT PAYS TO BASH REPUBLICANS.

CAN YOU SPELL CRONYISM?

C R O N Y I S M CRONYISM

YOU SCRATCH MY BACK AND I WILL SCRATCH YOURS.

NIELSEN TV RATINGS FOR PRIMETIME
2008 – 2009 Season Through 06/21/09
———————————————-
1 AMERICAN IDOL-WEDNESDAY
2 AMERICAN IDOL-TUESDAY
3 DANCING WITH THE STARS
4 DANCING W/STARS RESULTS
5 NBC SUNDAY NIGHT FOOTBALL
6 CSI CBS
6 NCIS CBS
8 MENTALIST, THE
9 DESPERATE HOUSEWIVES
10 60 MINUTES
10 TWO AND A HALF MEN
12 CRIMINAL MINDS
12 GREY’S ANATOMY
14 CSI: MIAMI
15 CSI: NY
15 WITHOUT A TRACE
17 SURVIVOR: GABON
18 ELEVENTH HOUR
19 BACHELOR, THE
20 MENTALIST, THE

NIELSEN TV RATINGS
WEEK OF 06/15/09 – 06/21/09
————————————
1 NCIS CBS Tue 8:00 PM
2 MENTALIST, THE – TUESDAY CBS Tue 9:01 PM
3 TWO AND A HALF MEN CBS Mon 9:00 PM
4 CSI CBS Thu 9:00 PM
5 MENTALIST, THE CBS Thu 10:01 PM
6 CSI: MIAMI CBS Mon 10:00 PM
7 60 MINUTES CBS Sun 7:00 PM
8 BIG BANG THEORY, THE CBS Mon
9 CRIMINAL MINDS CBS Wed 9:00 PM
9 SO YOU THINK CN DANCE-WED FOX Wed 8:00 PM
11 CSI: NY CBS Wed 10:00 PM
12 48 HOURS MYSTERY TUESDAY CBS Tue 10:03 PM
12 NCIS THURSDAY 8PM SP(S) CBS Thu 8:00 PM
14 SO YOU THINK CN DANCE-THU FOX Thu 9:00 PM
15 BACHELORETTE, THE ABC Mon 8:00 PM
16 WIPEOUT ABC Wed 8:00 PM
17 COLD CASE CBS Sun 8:59 PM
17 WITHOUT A TRACE SUNDAY SP(S) CBS Sun 10:00 PM
19 BIG BANG THEORY, THE:SP(S) CBS Mon 8:00 PM

Posted by xinunus | Report as abusive
 

It’s still different when you watch in HDTV compared to Web TV.

 

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