Here are some of the day’s stories on the media industry:

Movie studios try to harness “Twitter effect” (Reuters)
“Audiences are voicing snap judgments on movies faster and to more people than ever before on Twitter, and their ability to create a box office hit or a flop is forcing major studios to revamp marketing campaigns. The stakes are especially high this summer season when big budget movies like “Harry Potter and the Half-Blood Prince,” which opened on Wednesday, play to a core audience of young, plugged-in moviegoers,” writes Alex Dobuzinskis.

Sun-Times chief optimistic about sale of company (Chicago Tribune)
But, Michael Oneal writes: “In a court filing last week, creditors in the Sun-Times’ bankruptcy case raised concerns about the sale efforts, noting that the company has “limited time” before it “can no longer sustain the losses being incurred from operations.” They warned that unless a buyer is found soon, “time could run out, or a buyer could be located that would only pay a fire-sale price.”

Goldman makes peace with blogger in trademark case (Reuters)
“The agreement required blogger Michael Morgan to post a disclaimer on his goldmansachs666.com website, saying it has no affiliation with the financial firm. Morgan, a Florida investment adviser, uses his blog — whose name combines Goldman’s name with numbers used to evoke connotations with the devil — to criticize the bank and its large profits,” writes Martha Graybow.

Reuters Opens its Kimono (CJR)
“Wright, Reuters’s global editor of ethics, innovation, and news standards, brandished the thick stack of paper to drive home the point that “we’ve moved beyond the time when people were carrying around books with style guides.” We’re also apparently beyond the time when all journalism organizations charge people for said style books,” writes Craig Silverman