Bartz shuns f-bomb, hearts Bing

July 22, 2009

By now, reporters and analysts who cover Yahoo have come to expect (and dare I say, delight in) CEO Carol Bartz’s colorful figures of speech and the occasional f-bomb drop during conference calls.

So Bartz’s tame delivery of Yahoo’s second-quarter earnings on Tuesday was a bit of a surprise. We know the 60-year-old is recovering from knee surgery, but was this even the same Bartz? The one who threatened to “dropkick to f–king Mars” employees who leak information to reporters? Or the one who asked the press to give Yahoo some “friggin’ breathing room” as the company figured out its next move? (Here’s a list of Bartz’s greatest hits).

By comparison, Tuesday afternoon was a bore, as Bartz stuck to a straight script. What’s more, she actually went so far as to compliment Bing, Microsoft’s new search engine that’s been pulling market share from competitors.

I think actually Bing is a good product. It actually extends sort of the experimentation around search and how people use it instead of just thinking like a standard blue link. I think they have done a good job. Unfortunately, it is only a month into it so it is pretty hard to understand whether it is just curiosity driving what is happening or they are actually going to gain share. I think Microsoft should be given kudos for Bing. I think they have done a nice job.

That’s got to be the in-the-works search deal talking, right?

2 comments

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Bing actually is a good product, but it needs a lot of marketing to make people decide not to use Google. Its not only a matter of quality its more a case of people being prepared to give Bing a try.

Yes, Bing has started well.. but they neee do to keep the good features coming and keep on advertisement…