Tweeting hits high note with Fortune 100

July 30, 2009

(Reporting and Writing by Laura Isensee)

    Still not sure about Twitter?
   More than half of Fortune 100 companies are using the wildly popular micro-blogging site, according to a new study, adding to growing buzz in the business world that Twitter hopes to convert into revenue this year.

Twitter trumped other social media as the online tool of choice for the Fortune 100 firms, according to the study by public relations firm Burson-Marsteller and its digital media unit Proof.

Some 54 percent of them regularly send out “tweets” or messages of 140 characters or less. The companies primarily use Twitter to blast news; for customer service; to announce promotions; or for employee recruitment. 

 Blogs hold the No. 2 spot, with 32 percent of the companies regularly posting to a branded blog.
    Social networking site Facebook came in third. Twenty-nine percent of Fortune 100 companies have active, consumer-focused fan pages on Facebook.


We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see

It will be interesting to see how many are still on Twitter in 12 months – I suspect we’ll see 15% or 85% but little in between.

Twitting is the way of the future

Keeping people in touch via twitter is amazingly powerful

If you’re interested in seeing the full results of the study, we’ve posted a series of charts and graphs on Slideshare that illustrate the findings: m-social-media-fortune-100?src=embed

Mike Pilarz