Tweeting hits high note with Fortune 100

July 30, 2009

(Reporting and Writing by Laura Isensee)

    Still not sure about Twitter?
   More than half of Fortune 100 companies are using the wildly popular micro-blogging site, according to a new study, adding to growing buzz in the business world that Twitter hopes to convert into revenue this year.
   

Twitter trumped other social media as the online tool of choice for the Fortune 100 firms, according to the study by public relations firm Burson-Marsteller and its digital media unit Proof.
   

Some 54 percent of them regularly send out “tweets” or messages of 140 characters or less. The companies primarily use Twitter to blast news; for customer service; to announce promotions; or for employee recruitment. 
  

 Blogs hold the No. 2 spot, with 32 percent of the companies regularly posting to a branded blog.
    Social networking site Facebook came in third. Twenty-nine percent of Fortune 100 companies have active, consumer-focused fan pages on Facebook.

4 comments

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It will be interesting to see how many are still on Twitter in 12 months – I suspect we’ll see 15% or 85% but little in between.

Posted by Twitter Management | Report as abusive

Twitting is the way of the future

Posted by Fred Smith | Report as abusive

Keeping people in touch via twitter is amazingly powerful

Posted by http://www.topcarbroker.com | Report as abusive

If you’re interested in seeing the full results of the study, we’ve posted a series of charts and graphs on Slideshare that illustrate the findings:

http://www.slideshare.net/guest338fbe/b- m-social-media-fortune-100?src=embed

Cheers,
Mike Pilarz
Burson-Marsteller

Posted by Mike Pilarz | Report as abusive

[...] Leia mais sobre o estudo nos blogs Mashable e Reuters Blog. [...]

Posted by Radar Digital » Blog Archive » Twitter é mídia social preferida das empresas do Fortune 100 | Report as abusive

[...] recent analysis by PR firm Burson-Marsteller and Proof Digital Media found that more than half of Fortune 100 companies are using Twitter with two thirds of these companies using Twitter for some kind of [...]

Posted by Twitter and Online Customer Service: Are Your Ears Burning? | THE WRIGHT WAY | Report as abusive

[...] recent analysis by PR firm Burson-Marsteller and Proof Digital Media found that more than half of Fortune 100 companies are using Twitter with two thirds of these companies using Twitter for some kind of [...]

Posted by Twitter and Online Customer Service: Are Your Ears Burning? | A Calm Response | Report as abusive

[...] 500 were active on three key social media: Twitter, Facebook and Blog. Reuters Media File Blog posted about the [...]

Posted by F100 Social Media Study Result : DigiSolutions | Report as abusive

[...] 500 were active on three key social media: Twitter, Facebook and Blogs.  Reuters Media File Blog posted about the [...]

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