(Reporting and Writing by Laura Isensee)
Still not sure about Twitter?
More than half of Fortune 100 companies are using the wildly popular micro-blogging site, according to a new study, adding to growing buzz in the business world that Twitter hopes to convert into revenue this year.
Twitter trumped other social media as the online tool of choice for the Fortune 100 firms, according to the study by public relations firm Burson-Marsteller and its digital media unit Proof.
Some 54 percent of them regularly send out “tweets” or messages of 140 characters or less. The companies primarily use Twitter to blast news; for customer service; to announce promotions; or for employee recruitment.
Blogs hold the No. 2 spot, with 32 percent of the companies regularly posting to a branded blog.
Social networking site Facebook came in third. Twenty-nine percent of Fortune 100 companies have active, consumer-focused fan pages on Facebook.
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7 comments so far
It will be interesting to see how many are still on Twitter in 12 months - I suspect we’ll see 15% or 85% but little in between.
- Posted by Twitter ManagementTwitting is the way of the future
- Posted by Fred SmithKeeping people in touch via twitter is amazingly powerful
- Posted by http://www.topcarbroker.comIf you’re interested in seeing the full results of the study, we’ve posted a series of charts and graphs on Slideshare that illustrate the findings:
http://www.slideshare.net/guest338fbe/b- m-social-media-fortune-100?src=embed
Cheers,
- Posted by Mike PilarzMike Pilarz
Burson-Marsteller
[...] Leia mais sobre o estudo nos blogs Mashable e Reuters Blog. [...]
- Posted by Radar Digital » Blog Archive » Twitter é mídia social preferida das empresas do Fortune 100[...] recent analysis by PR firm Burson-Marsteller and Proof Digital Media found that more than half of Fortune 100 companies are using Twitter with two thirds of these companies using Twitter for some kind of [...]
- Posted by Twitter and Online Customer Service: Are Your Ears Burning? | THE WRIGHT WAY[...] recent analysis by PR firm Burson-Marsteller and Proof Digital Media found that more than half of Fortune 100 companies are using Twitter with two thirds of these companies using Twitter for some kind of [...]
- Posted by Twitter and Online Customer Service: Are Your Ears Burning? | A Calm Response