CBS and Pepsi bring you video ads — in your magazine
The mini video screen is packaged into an fixed magazine insert in the middle of the magazine. But only magazine subscribers in New York and Los Angeles will be able to see the video ads in their magazines.
The campaign, which is backed by the Pepsi Max brand, aims to promote CBS’s Monday night comedy lineup and new dramas. The ad uses video-in-print technology developed by Americhip, and features five different clips totaling 40 minutes.
CBS’s Monday night comedy features shows like “How I Met Your Mother”, “Two and a Half Men” and “The Big Bang Theory”.
(Photo: Neil Patrick Harris from How I Met Your Mother/Reuters)