CBS and Pepsi have teamed up to roll out the first ever video advertising in a print magazine next month. It will appear in the September 18th edition of Entertainment Weekly.
The mini video screen is packaged into an fixed magazine insert in the middle of the magazine. But only magazine subscribers in New York and Los Angeles will be able to see the video ads in their magazines.
The campaign, which is backed by the Pepsi Max brand, aims to promote CBS’s Monday night comedy lineup and new dramas. The ad uses video-in-print technology developed by Americhip, and features five different clips totaling 40 minutes.
CBS’s Monday night comedy features shows like “How I Met Your Mother”, “Two and a Half Men” and “The Big Bang Theory”.
(Photo: Neil Patrick Harris from How I Met Your Mother/Reuters)
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9 comments so far
Great, just what the world needs, more throw away electronics… and add insult to injury, all this to advertise TV shows and sugar water.
- Posted by johnDWhat?! A video that plays tucked into a magazine?! For 40 minutes? What is that gonna cost? I mean the marketers? And this chip…I mean video-in-prin technology. Not enough information here.
- Posted by Annie CowingEsquire magazine did a ‘video’ cover last year: http://tinyurl.com/einkmag . I believe it was a world first. Their cover, however, was eInk, and had a couple black and white changing blinking images, not video. I can only imagine that this magazine will be very expensive in comparison… wonder whether it will also cost more on the newsstand?
- Posted by Robert Ziegler[...] clients. But now I think they are actually losing their minds, twists not only their messages, but their medium as well. In this week’s Entertainment Weekly mag there is a VIDEO ad embedded (literally) in the [...]
- Posted by Literal Multi-platform Advertising « Talkin Bout My Jenerationone more attempt at foolish marketing… wastage of money and generation of e-waste
- Posted by Abhishek Datta[...] MediaFile » Blog Archive » CBS and Pepsi bring you video ads — in your magazine | … – One day video will be everywhere. [...]
- Posted by Tom Conlon Fans » Discoveries: 8/15 to 8/20I think it is stupid, a waste of time, waste of money, and Unnecessary. Advertising is indeed meant to be ground breaking & pioneering but also viable & economical. This!?…isn’t.
- Posted by Mitchell CollinsIt may not be practical or all that viable, but it sure is cool…LOL
- Posted by Marcia Warner[...] MediaFile » Blog Archive » CBS and Pepsi bring you video ads — in … [...]
- Posted by Get Over Your Blues About Free Online Ads | Grab It Up Marketing Blog