CBS and Pepsi bring you video ads — in your magazine
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CBS and Pepsi have teamed up to roll out the first ever video advertising in a print magazine next month. It will appear in the September 18th edition of Entertainment Weekly.
The mini video screen is packaged into an fixed magazine insert in the middle of the magazine. But only magazine subscribers in New York and Los Angeles will be able to see the video ads in their magazines.
The campaign, which is backed by the Pepsi Max brand, aims to promote CBS’s Monday night comedy lineup and new dramas. The ad uses video-in-print technology developed by Americhip, and features five different clips totaling 40 minutes.
CBS’s Monday night comedy features shows like “How I Met Your Mother”, “Two and a Half Men” and “The Big Bang Theory”.
(Photo: Neil Patrick Harris from How I Met Your Mother/Reuters)
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Great, just what the world needs, more throw away electronics… and add insult to injury, all this to advertise TV shows and sugar water.
What?! A video that plays tucked into a magazine?! For 40 minutes? What is that gonna cost? I mean the marketers? And this chip…I mean video-in-prin technology. Not enough information here.
Esquire magazine did a ‘video’ cover last year: http://tinyurl.com/einkmag . I believe it was a world first. Their cover, however, was eInk, and had a couple black and white changing blinking images, not video. I can only imagine that this magazine will be very expensive in comparison… wonder whether it will also cost more on the newsstand?
one more attempt at foolish marketing… wastage of money and generation of e-waste
I think it is stupid, a waste of time, waste of money, and Unnecessary. Advertising is indeed meant to be ground breaking & pioneering but also viable & economical. This!?…isn’t.
It may not be practical or all that viable, but it sure is cool…LOL