Beatles tie-in with Apple event? How about the Stones?

August 31, 2009

Apple confirmed what the technology world has been expecting for weeks: a September 9 media extravaganza. The company has been holding September events for years to refresh its iPod line and unveil new models ahead of the holiday season.

And while new iPods are also expected to be on tap this year, Apple threw in a little curveball to get the company’s fans and followers talking.

Sept. 9 is also the launch day for “The Beatles: Rock Band” video games, as well as the date that EMI will release the digitally remastered versions of their original song catalog. Given that supposed coincidence, some were speculating that a deal to finally bring the Beatles’ songs to iTunes was brewing. The Beatles may be the most famous rock band ever, but they have not yet made their songs available on Apple’s hugely popular online store.

So what’s the problem? The invitation sent to the media featured the tagline, “It’s only rock and roll, but we like it,” referencing the Rolling Stones hit from the 1970s. The Stones’ catalog is already available on iTunes.

A Beatles deal would seem a bit more likely if the invite tagline had read: “I get by with a little help from my friends.”


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ooh mysterious

Posted by jane | Report as abusive

Dear Writer,
Very simple but full of important facts.
I am a holder of iPod music player and iTunes library.
Stored many songs and enjoying it.
This is a welcome move from iPod with The Beatles.
Who will say no to !The Beatles!song?
Answer is well known.
This new deal will be more beneficial to music lovers and very good business to iPod products.
Now business will merge with music players.
Good combination for more revenue and for more maps in music field.

Posted by krishnamurthi ramachandran | Report as abusive

I can’t imagine it ever producing results, but I sure would like to be a fly on the wall during contract negotiations between two such prima donnas as SJ and Yoko Ono!

Posted by Ian Kemmish | Report as abusive

[…] #4. The obvious Rolling Stones lyric could mean several things. But as the Stones catalog first appeared on iTunes in 2003, we believe […]

Posted by Apple’s Special Event Demystified | Report as abusive

Funny article. It actually makes you think the “Beatles” themselves are thinking about making their songs available on itunes. lol. So are we supposed to talk about Beatles rock band and re-re-re-re mastered songs of an old catalogue? OK, Beatles Rock Band. uuummm… Well I’ve been playing beatles music for decades. Not interested in doing it on a video game…. Re-mastered old catalogue? Not interested in buying the same thing again especially another digitally tweaked version. Beatles on itunes? I don’t buy music that way because the quality of the music is sub-par even next to a CD. Just my opinion as everyone has a different view and listens for different reasons.

Posted by jason | Report as abusive