Apple’s stock has historically fluctuated widely in the days before and after three major annual events: the January Macworld showcase for fans, the mid-year Worldwide Developers’ Conference, and its September media/entertainment event.
Its share movements, however, have been relatively muted in the run-up to this year’s September extravaganza with many Apple-watchers initially expecting a no-show from CEO Steve Jobs, who had been out most of the year on medical leave for a liver transplant. Here’s a look at how Apple’s share price has fared in relation to major press events held by the company since 2007.
Key to events is below:
1 - January 9, 2007 (Macworld) - Announces (but does not launch) first iPhone
2 - June 11, 2007 (WWDC) - Latest version of Mac OS; Safari for Windows
3 - September 5, 2007 - Introduces iPod touch, cuts iPhone price, updated iPod nano, iPod classic
4 - January 15, 2008 (Macworld) - MacBook Air, iTunes movie rentals
5 - June 9, 2008 (WWDC) - iPhone 3G announced
6 - Sept 9, 2008 - Updated Nano, Touch, iTunes
7 - Jan 6, 2009 (Macworld; Jobs did not speak) - DRM-free iTunes, MacBook Pro update
8 - June 8, 2009 (WWDC) - iPhone 3Gs, new Macbook models, new Mac OS
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