MediaFile

Graphic: A look at Apple’s historical stock gyrations

By Reuters Staff
September 9, 2009

Apple’s stock has historically fluctuated widely in the days before and after three major annual events: the January Macworld showcase for fans, the mid-year Worldwide Developers’ Conference, and its September media/entertainment event.

Its share movements, however, have been relatively muted in the run-up to this year’s September extravaganza with many Apple-watchers initially expecting a no-show from CEO Steve Jobs, who had been out most of the year on medical leave for a liver transplant. Here’s a look at how Apple’s share price has fared in relation to major press events held by the company since 2007.

Key to events is below:

1 – January 9, 2007 (Macworld) – Announces (but does not launch) first iPhone

2 – June 11, 2007 (WWDC) – Latest version of Mac OS; Safari for Windows

3 – September 5, 2007 – Introduces iPod touch, cuts iPhone price, updated iPod nano, iPod classic

4 – January 15, 2008 (Macworld) – MacBook Air, iTunes movie rentals

5 – June 9, 2008 (WWDC) – iPhone 3G announced

6 – Sept 9, 2008 – Updated Nano, Touch, iTunes

7 – Jan 6, 2009 (Macworld; Jobs did not speak) – DRM-free iTunes, MacBook Pro update

8 – June 8, 2009 (WWDC) – iPhone 3Gs, new Macbook models, new Mac OS

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