Martha Stewart KA-Bars Kmart
After seeing Martha Stewart on CNBC this morning, I was surprised to find that she doesn’t sell a Martha Stewart-branded KA-Bar knife because she seems like she knows how to use one.
Stewart appeared on TV to talk about the company’s new merchandising agreement with Home Depot. The hardware big-box retailer will offer a line of products sold under the Martha Stewart brand. Before they got too far into the interview, they talked about a similar program with discount retailer Kmart that ends in January 2010 — the same time that the Home Depot deal begins.
Here is an excerpt:
The new [Kmart] ownership really has let our line deteriorate. It’s been kind of ripped off, I would say, and really diminished, and the quality is really not what I am proud of. Have you been into a Kmart lately? it’s not the nicest place to shop. …
The stores are not what they were. The shopping experience is not what it was. The products are not there that people go in for. And it’s not a good situation. And as a designer-supplier, I have been extremely disappointed.
CNBC reporter Becky Quick didn’t hide her agreement:
I’ve been in a Kmart recently too and I know exactly what you’re talking about. It’s not only that the quality of the stores has dropped, it’s that it’s hard to find sales people to help you in some of these stores.
And it went on like that for a while. Are you listening, Home Depot and Macy’s? Make sure you keep making good things.