Yahoo’s Bartz to cynics: Leave us alone!
In politics, bashing the so-called “coastal elitists” is a time-honored tradition.
Now the ritual has spread to the Internet business.
In a briefing with reporters on Tuesday, Yahoo CEO Carol Bartz lambasted the company’s critics, whom she suggested are out of touch with most of America.
“When you get out of New York City and Silicon Valley everybody loves Yahoo,” said Bartz, citing the positive feedback she gets from regular folks on her many travels (she cited interactions with ebullient passport control officials and people in her former home state of Wisconsin).
“Jesus, I just want to transplant all you guys out of this cynicism you’re in,” she told the members of the press gathered at the briefing. “If you don’t like us, just leave us alone. We’ll just deal with our users,” Bartz continued, noting that discussing the subject had gotten her “pissed off.”
Yahoo watchers have become accustomed to Bartz’ penchant for salty language, but Tuesday’s populist rant seems to fit into another interesting theme, first noticed by Search Engine Land’s Danny Sullivan who recently pointed out certain similarities between Bartz and a well-known former governor of Alaska.
Of course, Bartz, who described herself as a tough “old broad,” is not swearing off New York-types entirely – the briefing took place in Manhattan to kick-off a new $100 million marketing campaign.
Perhaps the only thing missing now is a role in Yahoo’s adverts for up-and-coming people’s pitchman Joe the Plumber.