The Huffington Post has No Impact

September 24, 2009

With the documentary “No Impact Man” out in theaters, it’s little surprise that others want to show their support for improving the environment through “no impact” projects of their own. The Huffington Post joins this round of advocacy journalism with Colin Beavan as they launch “No Impact Week,” starting on Oct. 18.

The idea, as expressed in a paperless press release:

The Huffington Post, a leading social news and opinion website, and the No Impact Project, a nonprofit project founded by Colin Beavan, author of No Impact Man and subject of the film by the same title, today announced that the “No Impact Experiment,” an eight-day program encouraging individuals to learn about and implement lifestyle changes to lessen their impact on the environment, will have its inaugural run on the Huffington Post.

Here’s my favorite part:

No Impact Week will feature a daily regimen for users to follow; for instance, Sunday’s focus is on reducing consumption, on Monday the spotlight will be on reducing trash, Tuesday they will commute without adding carbon to the environment – ie, encouraging bike riding and walking; and Wednesday will be about eating foods grown locally and/or sustainably.

The release doesn’t offer an agenda for Thursday, Friday and Saturday so I will: Cut your Internet connection, turn off your computer and read no media, on or offline for the rest of the week (You can tell how hardcore I am, because I’m betting you’ll even get by without MediaFile for a few days). That will help cut your electricity consumption, contributing to your no-impact status. Of course, it would have an impact on The Huffington Post, but that’s another story.

But seriously: Events like this raise the biggest problem with all media — never has it been the most ecologically friendly medium. Freedom of the press means freedom to cut down a lot of trees, burn a lot of oil and if you’re online or in broadcast, suck up a lot of juice, brought to you by coal, nuclear power, the sun or what-have-you.

So I have to ask: Will there ever be a no-impact press? (Stop laughing, you know what I mean.)

(Photo: Reuters)


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It appears that environmentalism (as opposed to the common sense and sound science of conservation) has adopted a daily rule similar to that of the Benedictines. It is, afterall, a quasi-religion.

Posted by Tertium Quid | Report as abusive

Go a step further and don’t buy a new book or watch any TV or movies either. Entertainment is the most ineffiecient way to spend any resource.

Posted by Drewbie | Report as abusive

Well, it seems pretty clear: All entertainment must now be charades.

Posted by Robert MacMillan | Report as abusive