Did Apple buy mapping company Placebase?

October 1, 2009

Although the company isn’t saying anything, it appears as if Apple has purchased a small Web mapping service called Placebase.

The loose ends were tied together Wednesday in a Computerworld blog post.  When asked to confirm whether it had indeed purchased the company, an Apple spokeswoman declined to comment.

Word of the buy cropped up briefly back in July but failed to attract much notice. But Computerworld noted that the LinkedIn pages for both the founder and the CTO of Placebase now show them as Apple employees.

Placebase, which was said to have generated a few million dollars in revenue, designed a platform called PushPin that allowed users to build maps and customize them by adding layers and other data. It’s product was a competitor to services such as Google Maps.

Given all the drama lately between Apple and Google, many in the blogosphere are speculating that Apple wants to use Placebase to supply mapping technology for the iPhone, a move that would supplant Google, which currently provides the technology.

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[...] more interesting to me is that Apple bought Placebase, a mapping company, in July – it probably means that Apple replaces Google Maps with its [...]

Great news, I have a iphone and the current mapping software is not advanced enough for the technology.