Thanksgiving: Cook a turkey, buy a newspaper

October 16, 2009

Thanksgiving thank-you lists can get pretty lengthy. This year, add a newspaper to the things you’re thankful for. That, more or less, is the message that the Newspaper Association of America is delivering in an advertisement that it hopes daily papers will run this coming Monday. The ad will appear a week before the Audit Bureau of Circulations publishes its latest circulation statistics for North American newspapers.

As USA Today has already said, and other insiders have told us, circulation is going to fall compared with last year — and those declines at many papers likely will be worse than usual. That’s the kind of thing that advertisers don’t like to hear, and one of the reasons that they are devoting their dollars in increasing amounts to other media. But as the NAA will remind people, some of that sentiment might be misplaced. Here, for your viewing pleasure, is the ad.


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Did they message test this first? Or source those glorious statistics?

Posted by Dave L. | Report as abusive

Not quite sure where they get their stats, but it’s pretty clear that the vast majority of people in this country do not read any newspapers at all. I have several professional acquaintenances who used to read papers up until a few years ago, and now they don’t. It’s much easier and faster to look at several free web sites each morning for your news, and not have to put up with the advertisements and as much bias in reporting.

Posted by Frank | Report as abusive

Not too bright to put “Turkey” & “Newspspers” in the same ad. And I work for one..

Posted by Ray | Report as abusive