iPhone shortages “nice problem to have”
Tongues are still wagging about Apple’s blowout quarter, which saw the company brush past Wall Street forecasts, sending its shares north of $200. But as Wall Street waited breathlessly for the latest iPhone numbers, it was the company’s Mac line that stole the headlines, posting blockbuster 17 percent unit growth.
So what was the deal with the iPhone? Unit shipments rose 7 percent to 7.4 million units, far from chopped liver but just below the consensus estimate. What? Apple missed? Well it wasn’t quite that simple. Seems the company simply couldn’t keep up with all the folks clamoring to get their hands on the latest model, the 3G S.
Apple COO TIm Cook called it “a nice problem to have in the scheme of things,” and called 3G S demand “phenomenal.” He said demand simply outstripped supply in most of the countries where it was selling the device.
“We did improve supply markedly in September, and supply and demand converged in the vast majority of countries, either in September or in early October…we now have about 2.4 million units in the channel and that’s an additional 585,000 from the previous quarter end.”
When asked whether he was comfortable with that level, given the upcoming China launch, Cook said “I would have liked to have had more, honestly, because we were still short in some countries at quarter end.”
“Frankly, I think that people are really just trying to catch up with the first iPhone that was announced two years ago, and we’ve long since moved beyond that,” Cook replied.