Comments on: The Wall Street Journal — now for ‘professionals’ http://blogs.reuters.com/mediafile/2009/10/21/the-wall-street-journal-now-for-professionals/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: ragnaar http://blogs.reuters.com/mediafile/2009/10/21/the-wall-street-journal-now-for-professionals/#comment-369002 Fri, 06 Nov 2009 18:06:52 +0000 http://blogs.reuters.com/mediafile/?p=19602#comment-369002 content is king… always has been … always will be…. #johngaltwashere

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By: Robert MacMillan http://blogs.reuters.com/mediafile/2009/10/21/the-wall-street-journal-now-for-professionals/#comment-367892 Wed, 21 Oct 2009 18:07:05 +0000 http://blogs.reuters.com/mediafile/?p=19602#comment-367892 I got an e-mail from a reader who prefers not to be named, but makes some interesting points. The comment speaks for itself, but I’ll add one thought anyway: I should have known more about Idaho’s natural resources.Here it is:I hope it works, but if Robert Thomson is looking for oil-service guys in Boise, it could be a long, lonely quest. There’s essentially no oil-and-gas industry in Idaho. Lots of hydro. A fair amount of geothermal. Maybe even a little coal. But to find petroleum guys, you’ve got to go either north to Alberta or southeast to Colorado.Wrong state.One one level, it’s an inconsequential blurring of details. Robert explained his concept just fine. But on another level, it speaks to how hard it is to build niche expertise from a generalist base. The WSJ’s great strength is its ability to make business news lucid and relevant to the widest possible audience. That’s fundamentally different from providing ultra-precise, expensive bulletins to various handfuls of insiders. What’s more, Bloomberg, Thomson Reuters and others are deeply entrenched in the best niches. As you pointed out.Anyway, at least the News Corp. guys are trying something. Hope it works.Nice story.

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By: Frank http://blogs.reuters.com/mediafile/2009/10/21/the-wall-street-journal-now-for-professionals/#comment-367879 Wed, 21 Oct 2009 16:00:54 +0000 http://blogs.reuters.com/mediafile/?p=19602#comment-367879 Nobody with any sense reads this biased thing anyway, so renaming it won’t bring the circus to town folks.

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