THQ CEO: Don’t bet against the Wii

December 4, 2009

Remember how you couldn’t get a Nintendo Wii? Remember the long lines at retailers, and “No WIIs” signs in store windows. The Wii is still very popular, but the momentum has slowed a bit, leading some to wonder if it has lost its mojo.

And even though games like “Wii Fit Plus” and “Wii Sports Resort” are top sellers, adult action titles like Activision’s “Call of Duty: Modern Warfare 2″ and Ubisoft’s “Assassin’s Creed” have been getting all of the fanfare.

But Brian Farrell, long-time CEO of THQ, which publishes games on the Wii including “All Star Cheer Squad”  and “World of Zoo” said that its the short-sighted game publisher who thinks the Wii is dead, if only because, you know, those things are everywhere, Farrell said at the Reuters Media Summit.

“One of the good things about my tenure is I have seen a lot, and you tend not to listen to fads. You tend to follow your judgment about how markets work. So when we heard (other developers saying they had not made enough games for the Wii) last year, we were just ‘steady as she goes’ on the Wii. That is the way we feel about it now.

There about 40 million Wii’s out there globally. That is a huge installed base. It is music to our ears when people say, ‘horrible market, we are getting out of it.’ We have made a lot of money over the last 15 years of my tenure going into markets that other people have given up on.

Does it have the high growth it used to have? No. Is it a perfect market to harvest with low cost, high quality products? We are delighted with the numbers so far on “The Biggest Loser”, “Super Hero Squad”, “SpongeBob”.

There is still a lot of money to be made on the Wii, so I love it when my competitors say it is over.”

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