CES: Panasonic hopes to sell 1 million 3D TVs in first year

January 9, 2010

You may only have just heard about 3D TV, but Panasonic is already expecting it to be a hit with consumers. Yoshi Yamada, CEO of Panasonic’s North America unit, told us the Japanese gadget maker hopes to sell 1 million units — or more — and they won’t even hit the stores until the spring.

It’s not clear yet how much more the 3D TVs will cost than big screen LCDs that many people just bought to replace their old tube TVs.

And we can’t resist mentioning — again — the giant 152-inch LCD TV television that Panasonic is showing off here at the Consumer Electronics Show. Big is back, in emphatic fashion.

The company¬† trotted out what it called the world’s biggest television, and it’s a breath-taking, 8-million pixel plasma beauty that had onlookers gawking and some of the more covetous offering hundreds of thousands to take it home.

But it’s not for sale, even if you could afford it. Panasonic’s Steven Simpson tells us the intention wasn’t to spur tech envy, but to demonstrate the ability to produce a massive, single sheet of what is called “motherglass” — from which multiple displays can be cut. The panel on display translates into twelve 42-inch plasma displays. There are 10 in existence, Simpson said, adding that Panasonic’s largest production-line TV, a model for commercial use, comes in at just 103-inches.

Intentions aside, the gargantuan screen has some already envisioning it in their living rooms. Simpson said several people had already quietly approached him about a purchase. “Some people would give me half a million for it,” Simpson said. “Some people have more money than brains.”

Please excuse the wobbly video. For comparison, guy on the left is 6′ 2″.

No comments so far

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/