http://blogs.reuters.com/mediafile/2010/01/26/apple-att-a-great-partner-but-will-they-get-the-tablet/ Where media and technology meet Tue, 21 May 2013 20:36:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://blogs.reuters.com/mediafile/2010/01/26/apple-att-a-great-partner-but-will-they-get-the-tablet/comment-page-1/#comment-372454 HBC Tue, 26 Jan 2010 19:47:04 +0000 http://blogs.reuters.com/mediafile/?p=20591#comment-372454 It's time for Apple to undo this ignoble alliance and move on into the free market, at last. Either that, or waste billions in marketing to avoid being seen as a handmaiden to TBTF AT&T. It’s time for Apple to undo this ignoble alliance and move on into the free market, at last. Either that, or waste billions in marketing to avoid being seen as a handmaiden to TBTF AT&T.

]]> http://blogs.reuters.com/mediafile/2010/01/26/apple-att-a-great-partner-but-will-they-get-the-tablet/comment-page-1/#comment-372449 mobiThinking Tue, 26 Jan 2010 10:28:55 +0000 http://blogs.reuters.com/mediafile/?p=20591#comment-372449 Is Apple really gunning for Google? (or visa versa) Perhaps we will learn more about Apple's strategy as it launches this much-hyped tablet computer. Certainly that might help explain its purchase of ad network Quattro Wireless. Wouldn't Apple be more interested in being like Nokia – which is the dominant smartphone manufacturer (let alone dominant mobile device manufacturer) – than Google (an advertising giant). All Nokia internet-ready phones (the sales of which dwarf Apple) ship with bookmarks straight into Nokia sites, as well as having Nokia apps, such as maps, on board. And Nokia's ad network sells the space. To date Apple is still predominantly a hardware manufacturer, its nice stuff and gets a lot of hype (for a relatively small player in the phone market), but its just hardware. In the future what will the margins be on making phones? Apple provides the platform for other companies to distribute their content – Apps, music – to iPhone/iPod/tablet customers. When iPhone users surf the net they're going straight to Yahoo, Google, Microsoft, AOL, along with mobile sites of operators, broadcasters, publishers etc. Doesn't it make sense for Apple to become a mobile destination, like Nokia, either through partnership, development or acquisition? Why is everyone convinced Apple is gunning for Google? http://www.mobithinking.com/blog/apple-buys-quattro Is Apple really gunning for Google? (or visa versa)
Perhaps we will learn more about Apple’s strategy as it launches this much-hyped tablet computer. Certainly that might help explain its purchase of ad network Quattro Wireless.
Wouldn’t Apple be more interested in being like Nokia – which is the dominant smartphone manufacturer (let alone dominant mobile device manufacturer) – than Google (an advertising giant).
All Nokia internet-ready phones (the sales of which dwarf Apple) ship with bookmarks straight into Nokia sites, as well as having Nokia apps, such as maps, on board. And Nokia’s ad network sells the space.
To date Apple is still predominantly a hardware manufacturer, its nice stuff and gets a lot of hype (for a relatively small player in the phone market), but its just hardware. In the future what will the margins be on making phones? Apple provides the platform for other companies to distribute their content – Apps, music – to iPhone/iPod/tablet customers. When iPhone users surf the net they’re going straight to Yahoo, Google, Microsoft, AOL, along with mobile sites of operators, broadcasters, publishers etc.
Doesn’t it make sense for Apple to become a mobile destination, like Nokia, either through partnership, development or acquisition? Why is everyone convinced Apple is gunning for Google? http://www.mobithinking.com/blog/apple-b uys-quattro

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