Microsoft’s Mehdi sees Bing in the black

February 3, 2010

Microsoft’s Bing search engine hasn’t put a dent in Google’s mastery of the market yet, but executive Yusuf Mehdi thinks it could do so soon, once the search ad partnership with Yahoo is completed.

Bing might even make some money eventually, he suggested in an interview today, once advertisers start to see it as a creditable alternative to Google.

But how long does it have to achieve those goals? Microsoft has lost more than $5 billion in its online business in the last four years. The company keeps saying it is a long-term project, but surely it has to see results soon.

Mehdi’s answer to that question in the clip below, and his thoughts on the delayed relaunch of the MSN portal,  from an interview at Bing’s headquarters in Bellevue, Washington today.

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