MediaFile

IPad makes prime-time TV debut

March 8, 2010

America got its first prime-time peek at Apple’s latest gadget on Sunday night, as the company rolled out its first TV commercial for the iPad during the 82nd Academy Awards ceremony.

No surprise, it was a visually slick, 30-second montage of everything the iPad can do, with a finger-snapping soundtrack provided by Danish group The Blue Van.

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But Steve Jobs wasn’t on his couch back in Silicon Valley watching it; he evidently journeyed down to Southern California to catch the Oscars in person, and was not too shy to pose for a pic with a fan.

(Jobs likely felt very at home at the big show. He got to see Pixar, which was bought from Jobs by Disney in 2006, pick up a couple more statuettes, this time for “Up.” The show was broadcast on ABC, owned by Disney, of which Jobs is the largest shareholder.)

The iPad commercial depicts the device as a powerful computing tool. It is seen zipping through a variety of applications, from reading the New York Times, to Edward Kennedy’s biography, to displaying the latest “Star Trek” movie. It manages Email and photo albums as well, all that from the comfort of an anonymous users’ lap, with feet happily propped on the coffee table.

Apple is of course famous for its marketing prowess, and its campaigns for the iPod and Mac are already the stuff of legend. We’ll see on April 3 how effective the iPad spots are, as the device hits store shelves on that day.

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