MediaFile

Twitter wants to be @anywhere

By Richard Baum
March 15, 2010
Facebook | Twitter

Twitter announced a new service on Monday for embedding its functionality into other websites. Called @anywhere, the technology gives websites tools for letting users follow Twitter feeds or share media.

“Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page,” Twitter said on its blog.

Twitter Chief Executive Evan Williams, demonstrating the service at the SXSW Interactive conference in Austin, Texas,  said launch partners will include Amazon, The Huffington Post and the New York Times. He didn’t give a kick-off date for the service, which is Twitter’s answer to the Facebook Connect tools embedded in sites such as the Huffington Post.

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