Now even music labels are making their own games

March 16, 2010

BonJovi-TigerWoods.jpgModern record labels are keen to be seen as more than just outfits that sell CDs and MP3s of their artists’ works. These days they want  a bigger share of the ancillary rights, ranging from from ringtones to t-shirts.

But Universal Music  Group, the world’s largest music company, is going one step further, moving beyond simply licensing out rights to third parties. It has set up a team to create and develop its own music-related products.

The first of these new products will be its own iPhone app game called Six String — a game that allows fans to “authentically recreate the guitar playing experience using tracks gathered from the real studio masters.”

Six String comes with 6 air guitar favorites for $5, including Bon Jovi’s “You Give Love A Bad Name” and Tom Petty’s “Runnin’ Down A Dream.” Fans can also purchase 20 additional songs to play along with at 99 cents a song.

It’s worth noting Universal Music’s parent, French media giant Vivendi, also owns video game maker Activision Blizzard — home of the Guitar Hero franchise.

So is there a conflict between the sister companies? No, says a source close to Universal. ”You’ve got to be everywhere to win these days and clearly there’s a great demand for music games.”

Let’s hope there’s enough demand to go round.

(Photo: Reuters/Jon Bon Jovi, Tiger Woods, Elin Nordegren)

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