Interpublic bulking up in Brazil with CUBOCC deal
Interpublic, home to agencies like McCann Worldgroup and DraftFCB, has acquired an shop in Sao Paulo, expanding its footprint in Brazil. Lowe Worldwide and McCann Erickson, among other IPG agencies, already have offices in Brazil, which, of course, is considered a hotspot for advertising and media growth.
The ad and marketing services agency, CUBOCC, concentrates on new media and digital marketing, which, in case you’ve been asleep for a very long time, is also considered a hotspot.
IPG didn’t release financial details, but said CUBOCC would stay a stand-along agency. Roberto Martini will continue to run the shop, which has a staff of about 106 and was started in 2004.