That NBC: so green and so healthy

April 27, 2010

For those of you annoyed by NBC Universal’s “Green Week” — that stretch when the company’s peacock logo turns an irritating shade of green and its programs carry some sort of tortured green storyline — then you may want to stop reading right here. But for those of you who love the idea, here’s some news: NBC Universal is coming back with another Green Week in November and this time it will be running a TV special called “Harmony” featuring The Prince of Wales.

It’s also decided that not only do we viewers need to take better care of our planet, we need to take a little better care of ourselves. So it has also decided to launch “Healthy Week.”  Here’s how NBC Universal described the effort, which kicks off on June 21:

Similar to NBCU’s successful “Green Weeks,” numerous online and on-air NBCU brands will go “healthy” for the week, focusing on the topics of nutritional literacy and fitness, joining a major national cultural conversation on this topic around personal health, healthcare, diet, fitness, and childcare.

NBC Universal announced the initiatives during a luncheon at 30 Rock that included a panel discussion featuring four top marketing executives: Peggy Green of Zenith, Seth Greenberg of  Turbo Tax, Nancy Smith of American Express and Chris Vollmer of Booze & Co.

While the discussion was interesting, the highlight came with the introduction of the panel’s moderator, Donny Deutsch. Yeah, the same Donny Deutsch whose weeklong anchoring gig on MSNBC was hastily yanked last week.

“It’s great to be here,” Deutsch said as he was handed the microphone. “Uh, it’s great to be back in the building.”

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