Seagate hopes to broaden reach with new hard drives

May 5, 2010

Seagate_FA_GoFlex_USB3_top

Have you ever looked at your hard drive and said “I wish it could do more”?
Seagate thinks it has the answer.
With its new “GoFlex” external hard drives for consumers, Seagate said it is hoping to expand appeal by simplifying how their products connnect to computers.
Housed externally, rather than inside of a laptop computer, Seagate said the new drives will feature attachments to connect to the internet and a television.
Each attachment will be sold separately, but the idea is not unlike the strategy offered by Apple for its iPhones, iPads and iPods that connect to various different docks to connect to stereo systems, GPS devices and car stereos.
Seagate said it hopes the GoFlex connectors will catch on enough that other companies will want to design their own types of attachments for various uses, such as connecting directly into a computer instead of through a cord.
Whether this will catch on or will be seen as a mere gimmick is yet to be seen, but Seagate says it’s been working on the product for the past year and hopes it will find mass appeal.

Have you ever looked at your hard drive and said “I wish it could do more”?

Seagate thinks it has the answer.

With its new “GoFlex” external hard drives for consumers, Seagate said it is hoping to expand appeal by simplifying how their products connnect to computers.

Housed externally, rather than inside of a laptop computer, Seagate said the new drives will feature attachments to connect to the internet and a television.

Each attachment will be sold separately, but the idea is not unlike the strategy offered by Apple for iPhones, iPads and iPods that connect to various different docks to connect to stereo systems, GPS devices and car stereos.

Seagate_FA_GoFlex_autobackup_right_hiSeagate said it hopes the GoFlex connectors will catch on enough that other companies will want to design their own types of attachments for various uses, such as connecting directly into a computer instead of through a cord.

One area the company thinks it can succeed is backup. Currently, consumers use CDs and thumb flash drives to back up documents and photos. Now, Seagate says, it hopes the draw of a new attachment ecosystem will lure customers to use their products.

There have been attempts by other companies to expand the appeal of storage drives. One notable example was Iomega’s Zip Drives which, at the time, could hold many more documents and photos than the competing floppy disks of the time. But thumb flash drives and CD’s became much more popular, and by the turn of the millennium, Zip was zapped.

Whether Seagate’s approach will catch on or whether it will be viewed as a mere gimmick is yet to be seen, but the company says it’s been working on the product for the past year and hopes it will find mass appeal.

(Images courtesy of Seagate)

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