Comments on: Actually, Yahoo is not spending another $85 million on ads http://blogs.reuters.com/mediafile/2010/05/06/actually-yahoo-is-not-spending-another-85-million-on-ads/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: thomashawk http://blogs.reuters.com/mediafile/2010/05/06/actually-yahoo-is-not-spending-another-85-million-on-ads/#comment-376922 Sat, 08 May 2010 01:36:32 +0000 http://blogs.reuters.com/mediafile/?p=21506#comment-376922 Part of the problem is that Yahoo’s marketing message is clear Orwellian doublespeak. It’s the Big Lie.

Yahoo says in their $100 million marketing campaign that “the internet is under new management, yours.” But at the same time Yahoo does not respect user data and their employees tweet out “I hate your freedom” as they destroy thousands of hours of user data that does not belong to them.

The internet, at least under Yahoo’s control, is very much *not* under our management. To make matters worse, yahoo routinely deletes accounts with zero recourse for the Yahoo user. Yahoo claims to have no mechanism to recover deleted accounts. Even accounts that may be deleted in error by their own staff.

These anti-consumer practices fly in the face of Yahoo’s claim to care about their users.

I’ve invited Ms. Steele and other Yahoo executives previously to discuss these matters and to discuss what Yahoo might actually do to empower their users and to truly make good on their so called commitment to user empowerment, but they have no interest. As long as this remains their attitude, no matter how much money they spend on multi-million dollar marketing campaigns, their message will ring false.

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By: HBC http://blogs.reuters.com/mediafile/2010/05/06/actually-yahoo-is-not-spending-another-85-million-on-ads/#comment-376921 Sat, 08 May 2010 00:26:48 +0000 http://blogs.reuters.com/mediafile/?p=21506#comment-376921 Time for a brand name change!

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By: MarkLoundy http://blogs.reuters.com/mediafile/2010/05/06/actually-yahoo-is-not-spending-another-85-million-on-ads/#comment-376916 Fri, 07 May 2010 14:27:16 +0000 http://blogs.reuters.com/mediafile/?p=21506#comment-376916 Yahoo’s slippage is not based on its advertising effectiveness. It’s based up its management being mired in the last century and believing that the site can still be a “portal” to the online world.

The public no longer knows what Yahoo is.

Mark Loundy
Twitter: MarkLoundy

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By: davesteinberger http://blogs.reuters.com/mediafile/2010/05/06/actually-yahoo-is-not-spending-another-85-million-on-ads/#comment-376904 Fri, 07 May 2010 00:24:42 +0000 http://blogs.reuters.com/mediafile/?p=21506#comment-376904 Whether it’s a new $75 mil or not…

Name another industry where a company spends $100 million with their direct competitors. Or an industry where companies accept money to promotes their competitor’s products to their loyal audience?

Just the media biz…websites that you are loyal to will be suggesting that you leave them to develop loyalty for Yahoo. I still have trouble wrapping my brain around that. TV networks that are fighting desperately to keep you in front of the TV will be encouraging you to head to your computer to check out Yahoo!. “Your favite stuff all in one place”. Not here on our network or on our network’s website….no, it’s over at Yahoo.

It’s like walking into McDonalds and having them tell you about flame broiled whoppers.

Not sure if I can post a blog link here, but more on this here
http://blog.gomper.com/

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