Media Moguls to iPad: How do I love thee? Let me count the ways…
The relationship between Apple and the media industry has had its ups and downs, as Apple expanded its reach and exerted increasing control over businesses like music and television program distribution.
But when it comes to Appleâ€™s newest gadget,Â industry honchosÂ go ga-ga.
We’re midway through the firstÂ day of the All Things Digital conference in California’s Palos Verdes on Wednesday, and already the eventÂ is turning into something of an iPad lovefest, with heartfeltÂ paeans to the iPad as common as Rolexes at the exclusive gathering of business bigwigs.
Jeffrey Katzenberg, CEO of DreamWorks Animation SKG, said the iPad was destined to become Apple boss Steve Jobsâ€™ greatest legacy.
â€śThe intuitive nature of it is so spectacular,â€ť Katzenberg told the audience, noting heÂ ditched his laptop PC entirely and now relies solely on an iPad and a Blackberry.
Comcast COO Steve BurkeÂ sounded equally head-over-heels, describing the iPad as â€śelegantâ€ť and â€śextraordinary.â€ť
â€śI bring it everywhere I go,â€ť he said.
Perhaps the moguls are simply out to score points with Jobs, as Apple becomes — increasingly — a dominant force in the technology and media industry.
But at least, we nowÂ haveÂ the beginnings ofÂ anÂ ideaÂ about how Apple managed to sell more than two million iPads in less than two months.