NYT Poised to Unleash Lawyers on WSJ

June 3, 2010

The New York Times vs. The Wall Street Journal is the newspaper war that just keeps on giving. The latest salvo fired, for those keeping track of such matters, comes from the New York Times and it involves a cease and desist order. 

The people behind the Grey Lady are none too pleased that the Journal has been using in its advertising the phrase “Not just Wall Street. Every Street.”  (Known from here on out as  ”The Slogan.”)  Apparently The Slogan is trademarked by the New York Times.  Who knew?

The New York Times is giving the Journal three days to pull The Slogan before it goes full-on legal.  The Journal declined to comment. The letter follows:

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