MediaFile

E3: Ubisoft teases (again!) with Michael Jackson

June 15, 2010

mijax

Somebody at Ubisoft must be a big fan of the films “Jaws” or “Predator,” where the title characters do not materialize until late in the movie. Or maybe it’s the play “Waiting for Godot” they admire — Godot never shows at all.

Why else would they — for the second year in a row — devote a chunk of time at their E3 event to a highly anticipated video game, and not show any footage from the game?

Ubisoft ended its show on Monday with a wonderfully loud, energetic, amped-up dance routine featuring six of the talented performers from Michael Jackson’s “This Is It” concert rehearsal documentary. They were giving us a taste of what we can expect from the game Ubisoft is developing in conjunction with Jackson’s Estate (due later this year on all major platforms.)

Or at least we assume it was a taste — they didn’t show any actual game footage. Just dancers.

Don’t get me wrong, the dancers were amazing and the show-us-more-game-video loving crowd lapped it up. But I left wondering, wasn’t this just like last year, when big-giant-huge title for the holiday season “Avatar” was teased, but not shown, by Mr. Avatar himself, James Cameron?

Of course, “Avatar” — the movie at least — went on to be a mega-hit at the box office, and “Beat It” is like my favorite Jackson song, so I am stoked for a sing-along, dance-along, title. Maybe there is something to this anticipation strategy…

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