A digital taste of Gourmet
Fans of Gourmet, wipe your tears away because Conde Nast is reviving the, errr, brand. As Conde Nast consumer marketing group president Robert Sauerberg said this morning during a briefing for the resurrection: “We closed the magazine last fall. We did not close the brand.”
So if you want to get your mitts on Gourmet and its extensive archives go out and buy an iPad and wait until the fourth quarter. That is when Conde Nast will officially relaunch Gourmet, reincarnated as an app.
So far it pretty much mines the library for material. It’s doubtful that editoral staffers will rise Lazarus-like with it.
Conde Nast partnered with the consulting company Activate to develop the app in HTML 5 with social aspects, some sort of fake payment a la Foursquare and its badges, as well as recipes, articles and videos from the Gourmet stacks.