MediaFile

Google’s Brin: Make smartphone apps searchable

September 9, 2010

For more than a decade, GOOGLE/Google has reigned supreme as the main gateway to online information.

But with consumers increasingly accessing the Internet through specialized apps on smartphones like Apple’s iPhone, Google’s Web search engine could be at risk of playing a smaller role in the Internet’s next phase.

Google co-founder Sergey Brin has an answer: Make apps searchable.

On the sidelines of the press event in San Francisco to unveil Google Instant on Wednesday, Brin offered some thoughts on the future of apps and search.

“I do think with respect to apps, it would be nice to adopt some kind of URL conventions, so that even content within apps is in fact searchable, and I think that it would be nice to adopt some kind of standard in that respect, and that would benefit all search engines and all users.”

Has Google had talks with any organizations about making this happen?

“I don’t think we’ve pushed too far yet, because typically most of the apps that do surface content are usually reflections of websites today anyway. But if there starts to be more unique content in apps, I think that would be a nice thing.”

Comments
One comment so far | RSS Comments RSS

Ridiculous conclusion.
Google are positioning to become the Global leader as both a telecoms carrier and phone handset interface provider.

So says this 63 yr old Telecoms consultant.

Posted by investeast | Report as abusive
 

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/