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Bing takes slight lead over Yahoo, still waaaaay behind Google

September 14, 2010

US-MICROSOFT-BING-JULYFor the first time ever in the search world, Microsoft’s Bing overtook Yahoo in August search share,  according to the latest data from Nielsen. Bing’s 13.9%  share edged out ever- so-slightly Yahoo’s 13.1%.

It should be noted that Microsoft and Yahoo have a partnership that kicked off in August that involves Bing powering Yahoo’s search. If Nielsen combined Bing-powered search it would represent a 26% share of search.

While Bing and Yahoo scrap for second place, Google blows everyone out of the water with a 65% share of all U.S. searches.

Furthermore, Google dominates most of the U.S. search advertising market with around  71% slice of an estimated $12.4 billion in search advertising spend, according to eMarketer.

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