Bing takes slight lead over Yahoo, still waaaaay behind Google

September 14, 2010

US-MICROSOFT-BING-JULYFor the first time ever in the search world, Microsoft’s Bing overtook Yahoo in August search share,  according to the latest data from Nielsen. Bing’s 13.9%  share edged out ever- so-slightly Yahoo’s 13.1%.

It should be noted that Microsoft and Yahoo have a partnership that kicked off in August that involves Bing powering Yahoo’s search. If Nielsen combined Bing-powered search it would represent a 26% share of search.

While Bing and Yahoo scrap for second place, Google blows everyone out of the water with a 65% share of all U.S. searches.

Furthermore, Google dominates most of the U.S. search advertising market with around  71% slice of an estimated $12.4 billion in search advertising spend, according to eMarketer.

No comments so far

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see