Yahoo Chief slams Apple’s iAd
You might think from listening to most of the world’s iPhone, iPad, i-everthingelse enthusiasts that Steve Jobs and Apple can do no wrong, but not everybody is in agreement.
In a bout of clear anti-i sentiment, Carol Bartz, CEO of Yahoo, scorned the notion that her company should follow in Apple’s footsteps with a service similar to iAd, the mobile advertising platform Apple unveiled this year.
“That’s going to fall apart for them,” Bartz said in an meeting with Reuters reporters Wednesday.
She suggested that advertisers will balk on Apple’s efforts to exert full Jobsean control over the ads. She kindly conceded that Apple’s effort is “ok for experimentation.”
Apple has already made changes to iAd to mollify U.S. competition regulators. But could Bartz’s comments just be a case of sour grapes from a rival? They follow an August 16 Wall Street Journal story on iAd’s “bumpy start.”
And by that time, a month and a half after the iAd launch, the report said only a handful of Apple’s promised 17 launch partners had kicked off their iAd campaigns.