Yahoo Chief slams Apple’s iAd

September 15, 2010

jobsiad2You might think from listening to most of the world’s iPhone, iPad, i-everthingelse enthusiasts that Steve Jobs and Apple can do no wrong, but not everybody is in agreement. 

In a bout of clear anti-i sentiment, Carol Bartz, CEO of Yahoo, scorned the notion that her company should follow in Apple’s footsteps with a service similar to iAd, the mobile advertising platform Apple unveiled this year. 

 “That’s going to fall apart for them,” Bartz said in an meeting with Reuters reporters Wednesday. 
She suggested that advertisers will balk on Apple’s efforts to exert full Jobsean control over the ads. She kindly conceded that Apple’s effort is “ok for experimentation.” 

Apple has already made changes to iAd to mollify U.S. competition regulators. But could Bartz’s comments just be a case of sour grapes from a rival? They follow an August 16 Wall Street Journal story on iAd’s “bumpy start.” 

And by that time, a month and a half after the iAd launch, the report said only a handful of Apple’s promised 17 launch partners had kicked off their iAd campaigns.

One comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see

Bartz’s comments may also simply be that Apple-bashing is in vogue and generates tons of free publicity. Negative forecasting of a hot property carries the gravitas of deep tech insider knowledge, yet requires nothing substantial for corroborating evidence.

This is not to say that she may not be proven right in the long run, but is it because she researched Apple’s failures over time and sees a pattern in iAd like what we saw with the Pippin or IIVX failures? Is it that “Jobsean control” over the App Store and iOS have proven to be such failures (which would require her to clarify her definition of “failure”).

Or would it be more likely that she just took a wild swing using the latest buzz-kill trending of Apple and it just so happens that this time it proves true?

Posted by ChristopherD | Report as abusive

[…] It’s not the first time that we’re hearing that Apple’s running a tight ship with the iAd program. Back in August, The Wall Street Journal published a report that a lot of the advertisers were growing impatient with the iAd creation process. The iAD program has also had its fair share of detractors, as Yahoo’s CEO Carol Bartz has even publicly stated that the service would fall apart because of …. […]

Posted by Adidas backs out of iAD contract | Macgasm | Report as abusive