Meebo introduces Web site check-in service

November 15, 2010

A number of Web companies are fighting to become the primary service for people to “check in” to real world locations, like coffee shops and stores.  MeeboLogo

But Meebo believes there’s an equally important need for people to check in to Web sites that’s been overlooked.

Meebo hopes to fill in what it says is a missing piece of Today’s social Web, creating a social network based not just on friends and contacts, but on personal interests.

Meebo’s new service, which is being introduced this week, will allow web surfers to “check in” to any Web site, and build a profile that’s publicly viewable of other Web sites that they check in to frequently.

The idea, Meebo CEO Seth Sternberg told Reuters, is to provide Web surfers with a quick way to find more information about a topic they’re interested in: After all, a person who frequently checks in to a popular biking Web site might also have frequent check ins to other, lesser-known Web sites about biking.

According to Meebo, people who check-in to a particular Web site frequently will become VIPs. Eventually, Meebo plans to offer rewards programs for VIPs with its partner sites.

Meebo’s Web check-in service will initially be available as a browser extension, but in December the company will offer the functionality directly within the Meebo bar that sits at the bottom of 8,000 partner Web sites, viewable by 180 million users. A number of companies, including Macy’s, Sprint and Fresh Air Fund will also integrate Meebo check-in button directly in their Web sites.

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