Facebook’s Zuckerberg on relationships with big companies
Facebook has had its differences with Google and Apple in recent months.
And Facebook CEO Mark Zuckerberg tried his best not to comment directly on the budding rivalry with the two tech titans during his appearance at the Web 2.0 conference in San Francisco on Tuesday.
But Zuckerberg did offer some clues about Facebook‚Äôs philosophy towards working with big companies that might offer some insight into its relationships with Apple and Google.
‚ÄúIf you‚Äôre a very large company and supporting you is going to cost us tens of millions of dollars, then we want to at least have an understanding of how you‚Äôre going to use what we‚Äôre doing, and that you‚Äôre not just going to import the data but also try and contribute back to the ecosystem and make people‚Äôs Facebook experience better.‚ÄĚ
In other words, if you‚Äôre big and want to play ball with Facebook, you can‚Äôt be a parasite.
As an example of a healthy relationship, Zuckerberg pointed to Zynga and other social gaming firms, with which Facebook has recently inked multi-year deals. The companies committed to develop games on Facebook, and in some cases, to exclusively using the Facebook Credits virtual currency.
‚ÄúWe build out tens of millions of dollars of infrastructure to support the games on Facebook,‚ÄĚ Zuckerberg said.
Left unsaid was how Google‚Äôs interest in gaining access to Facebook‚Äôs social data, or Apple‚Äôs interest in leveraging Facebook users for its fledgling Ping social music service, would meet Zuckerberg‚Äôs criteria of contributing to the Facebook experience.
Zuckerberg’s roughly one-hour on-stage interview came a day after Facebook introduced a revamped messaging system that could further intensify the competition between Facebook and Google, which are both battling for Web surfer’s online time and for advertising dollars.
Zuckerberg also noted during his talk on Tuesday that more than 50 percent of the half-billion people on Facebook use the service every day.
And for those waiting to invest in Facebook by buying shares in an eventual public offering of the company’s shares, Zuckerberg has a piece of advice: Don‚Äôt hold your breath.