MediaFile

New York Times introduces film club

November 22, 2010

Nothing else seems to have helped newspapers reflect the stronger economic recovery of the rest of media. Old films can’t hurt.

The New York Times forged another path to the club-based membership service — a trend that has grown in popularity among newspapers. Today the newspaper debuted the New York Times Film Club, created for “an audience passionate about movies,” according to the press release.

Membership to the club affords you two red-carpet screenings of remastered Hollywood classics as well as six preview viewings for upcoming releases. The yearly membership costs $100 for individuals and $175 to add another person.

The first red carpet screening is for Paramount Pictures “The Godfather” on Jan. 5, 2011 in New York City.

The NYT, along with other newspapers such as the Wall Street Journal and USA Today, are launching  clubs — wine is especially popular — as way to reap some extra revenue and strike a deeper relationship with readers.

Newspapers in the U.K are particulary adept at at this taking it way beyond wine and film.  Mark Fitzgerald, the former editor of E&P, reported in April on the trend noting the Guardian extends offers for a wide-range of stuff including cottage rentals, duvets, and plant seeds.

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