Tech CEO turns to trusted adviser on key decision; 10-year old daughter

December 1, 2010

Anyone who thinks the word “executive” in CEO stands for a person who actually executes decisions and strategy should think again, at least according to Technicolor CEO Frederic Rose.

 REUTERS/Charles Platiau

REUTERS/Charles Platiau

“It’s very funny, you get a job as a CEO and everyone says you’ve got this absolute power,” Rose told the Reuters Global Media Summit in Paris.

“The reality is, the power you have, the authority you have is to basically guide and to give direction…and if people don’t want to follow, they’ll just forget to do it,”

Rose said that since he took the helm of the video technology specialist in September 2008 he really only took one decision on his own — but if you want to get technical someone else helped him along.

“The only true executive decision that I have taken all by myself was the choice of the logo,” Rose said, showing Technicolor’s logo.

“We had 35 choices, I asked people around me and there was no plurality…not only did they go for the 35, they actually came up with other things. So I came home and dumped everything, my (ten-year-old) daughter Zoe took it, went into her bedroom, came back and said she chose this one and I said OK.”

Sometimes big decisions are not made in the board room.

One comment

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Really funny when us “little people” loose our jobs over a decision made by a 10 year old. I´m sick an tired of the attitude of the elite. Does this CEO really deserve his multimillion dollar salary if he can´t make decisions? Arent CEO´s supposed to be the “Decision Makers”.

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