MediaFile

Time Warner says no advanced degree needed for device management

December 2, 2010

jeff bewkesTime Warner Chief Executive Jeffrey Bewkes stopped in at the Reuters Global Media Summit and shared his vision for a future where people will get all their entertainment needs on every device, like smart phones, tablets and computers– but said it must be easy for consumers.

“We don’t want in the future for people to have to have  a Phd in device management,” Bewkes told Reuters journalists, but stressed  that the future of the media business clearly lies on “more and more devices not less,” he said.

Bewkes noted Time Warner was the first company to come up with the idea of putting its network and programming out on demand on all platforms at no extra cost, referring to his TV Everywhere initiative that will offer streaming content free to customers who subscribe to cable.

“There (should be) no extra cost to let you as veiwers  watch what you want to watch,” he said. 

When asked if there was a future of broadcast on cell phones he said ease was key.

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