“Jackass 3D” tops “Avatar” on Viacom Chief’s movie list
âMy favorite 3D movie of all time is Jackass 3D,â Viacomâs Chief Executive Philippe Dauman said on Wednesday at Â Reuters Global Media Summit. The movie, which grossed $116 million in the United States, according to Box Office Mojo wasÂ ârelatively low costâ and âsignificantly profitable,” Dauman said.Â “You’ll see more of that coming.âÂ
What else might the future hold for Viacom in 3D? Possibly Snooki.
Reuters Breakingviews columnist Rob Cox asked Dauman if audiences canÂ soon expect a Jersey Shore in the third dimension.
âIâd love to see that,â Dauman said, âGym, tan and laundry in 3D.â
Earlier this month, Viacom said it is sellingÂ Harmonix, the video game publisher behind Rock Band and this yearâsÂ Microsoft KinectÂ hit “Dance Central.” Â Dauman said the sale is proceeding swifty but declinedÂ toÂ divulge details prospective buyers.Â Media SummitÂ guestÂ chief executives Bobby Kotick and Strauss Zelnick Â from Activision Blizzard and Take-TwoÂ respectively, said they’re not interested.
âWhoever puts the best proposal forward from all perspectives will be the winner,â DaumanÂ said.