tells you what to watch and where to find it

December 15, 2010


As the number of TV networks and programs has exploded in the last decade, a major concern for cable companies has become how will viewers find their favorite shows among 1,000 channels. The problem has gotten even worse with the availability of more and more TV shows online, where some of the helpful network silos have disappeared altogether.

So where do you go if you want to see last night’s episode of Modern Family, then follow it with episode 6 of Season 3’s Mad Men, before checking out if your favorite Indiana Jones movie is online?

You go to, a year-old Los Angeles-based programming guide for Internet television founded by former chief executive Jim Lanzone. True to his roots in search, Lanzone and his team have created a comprehensive database so a user can find every legally available TV show and movie available online.

The company is now upping the ante for users with the roll-out of Clicker Predict, which predicts what you’d want to watch based on your data. And to make it not just intuitive but social, Clicker also announced it is being integrated into Facebook’s platform. This means you not only get program recommendations based on your previous viewing habits but also based on what your friends are watching.

“While companies big and small have been trying to solve this problem for years,” said Lanzone in a statement, “Clicker Predict comes closer than any technology to date in actually surfacing the right shows for a given user.”

Clicker gets paid whenever a user clicks through to watch a a show or download a show from its partner sites which includes most of the major TV and cable networks. Lanzone says over 1 million shows are available to view online.

The start-up is backed by $19 million in two rounds of funding from investors including Benchmark Capital, Redpoint Ventures, Allen & Co, JAFCO Ventures and Qualcomm Investments.


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