Comments on: Is the success of e-readers only hype? http://blogs.reuters.com/mediafile/2010/12/31/is-the-success-of-e-readers-only-hype/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: RPrice http://blogs.reuters.com/mediafile/2010/12/31/is-the-success-of-e-readers-only-hype/#comment-385694 Mon, 03 Jan 2011 20:23:54 +0000 http://blogs.reuters.com/mediafile/?p=23782#comment-385694 I love statistics, but some care must be given to comparing apples to apples (no pun intended). Most of your comparisons involved mobile phones, computers/tablets, and media other than books. E-readers are a unique and niche category, and very little else with which to compare. Avid book readers may be slow to adopt e-books, and if they get an annoying first experience, they might dismiss the whole idea. The positives have to dramatically outweigh the negatives from the individual user’s point of view. My wife will likely never go back to buying physical books after nearly two years’ experience with the Kindle. But she hates computers, so it was the similar-to-paper readability of e-ink, the two-week long battery life, and the instant browsing and purchasing from any location, (no Wi-Fi limitation and no monthly fee), that clinched the deal. I don’t think she would have tried it on her own, but I gave it as a gift, provided adequate instruction as to its use, set up the Amazon account for purchasing, and then just waited to see what her decision would be. Now she won’t even buy a purse that doesn’t have a convenient pocket for her Kindle. If I had given her something with a computer-type screen, Wi-Fi limitations, 1-2 day battery life, or a monthly fee, I know exactly what would have happened. It would be sitting around the house somewhere, battery dead, soon forgotten. I believe that e-readers like Kindle will continue to expand market share over printed books, and that they are not in the mobile phone, computer or tablet categories. Amazon has done a particularly poor job of differentiating and advertising the positives of Kindle over computers/tablets for people who love reading books. Even so, it has become their number one sales product.
The next big step will be for textbook and reference book publishers to recognize the advantages for education and the workplace using the larger size DX. I work in the legal profession, and if the books that I buy were available in Kindle format, I would gladly pay the same price to have the convenience of Kindle, and the publishers/authors would improve their bottom lines. I can’t take my legal library with me when I leave my office, but I would sure like to do so.

]]>
By: petmik http://blogs.reuters.com/mediafile/2010/12/31/is-the-success-of-e-readers-only-hype/#comment-385641 Sat, 01 Jan 2011 00:45:20 +0000 http://blogs.reuters.com/mediafile/?p=23782#comment-385641 http://ireaderreview.com/2010/12/31/revi ewing-two-new-kindle-is-going-to-die-art icles/

]]>